This week I've seen the phrase "green building" in the business magazines I read, on TV and even in my local Mother's Market grocery store. For a business owner in the green building publishing business these are wonderful signs that our business planning and "assumptions" of three years ago were right on.
From a marketers perspective "the north forty" is ready for harvesting! Companies of all sizes are positioning their environmentally friendly building products and services in trade publications, on web sites, in television ads and even on public transportation vehicles. This is a great time for a new market and it's even a greater time to start living responsibly. The fact that both of these can be accomplished and there's thousands of companies getting involved sure makes me a happy farmer.
Were are you going to start planting your green marketing seeds?
Sunday, November 26, 2006
Have you searched GOOGLE for green building, sustainable design, LEED or other environmentally friendly building information lately? It's great to see so many companies moving into the green space. Combine this with GreenBuild, The World Energy Engineering Congress, West Coast Green, EcoBuild Federal and other conventions and the amount of information pushing the green movement is amazing.